Hey there!  I'm Estelle

I help coaches create the course that amplifies their impact. 

You're a coach with a message on your heart. I am the course designer that will amplify your impact. 

I design your product (course, program, and all of their assets-workbooks etc) so you can focus on your area of expertise. 

 

Free Discovery Call

Hey there! I'm Estelle!

You're a coach with a message on your heart. I am the course designer that will amplify your impact. 

Free Discovery Call

As A Coach,

You're At High Risk Of Burn Out. 

 

You’ve got the content, the knowledge, and the passion to transform lives.

But let’s be real—you’re not a course designer.

You don’t have the time to sit down and figure out how to craft a course that not only delivers value but keeps your clients engaged and coming back for more. And more importantly, this isn't the work that LIGHTS YOU UP. 

The truth? Designing a high-value course that truly transforms is a skill set of its own.

This is where I can help.

You Deserve Support!

I create courses and their assets, that support coaches like YOU with:

Automation

Creating lessons, resources, and communication that works FOR you.

Scaleability

10 clients or 1000 clients, your course will scale with you. 

Engagement

Creating engagement that can be measured, and keeps your clients coming back for more. 

Transform Your Business

 

 

Unlock more time, energy, and impact by letting us handle the heavy lifting of your course design. 

 

 

 

The Burnout Cycle For Coaches

 

Exit The Cycle, Book A Call

The Burnout Cycle For Coaches

 

I Am Not Only A Course Designer,

I Am A Coach Too. 

 

I been designing courses for Universities, Colleges, and World Class Coaches for the past decade.

I am also a somatic body and nervous system coach, breathwork and meditation practitioner, Integrative Health Practitioner and truly understand how to transform the lives of others- mind, body and soul...

I understand and respect your work enough, to make your course product an EXTENSION of you. Your voice, your medicine, your magic. 

 

Frequently Asked Questions.

Step Into a

  New Era

of Course Creation

 

If you're reading this, I bet you're fed up with the endless course catfishing out there—and you're ready to break the mold.

You’re not just looking to throw together a course; you want to craft a transformative and captivating experience for your clients.

But… where do you even begin?

 

Course Queen Process

No matter how you partner with me, this is the process that will be used. This process is a gift, it is something that can be used over and over again. This is the secret sauce that will have your clients returning again and again. 

Course Queen Process

No matter how you partner with me, this is the process that will be used. 

We Have

Partnered

With Incredible

Coaches

 

Course Queen has had the pleasure of partnering with World Class coaches. Designing and updating their courses, programs, landing pages, workbooks, and learning strategies. These cool coaches have earned multiple six-seven figures, and been featured on Forbes, TedX, and multiple speaker events. 

We Have Partnered

With Some Incredible  Coaches

Course Queen has had the pleasure of partnering with World Class coaches. Designing, updating, and creating their courses, programs, workbooks, and learning strategies. These cool coaches have earned multiple six-seven figures, and been featured on Forbes, TedX, and multiple speaker events. 

Preston Smiles & Alexi Panos

“Estelle’s work is pure genius!! She has enhanced everything we have!”

Colin. F. Watson

"Estelle delivered a beautiful well thought out, easy to follow program that is right on brand." 

Michelle Mor

"Efficient Flexible and Easy to work with 🥰"

Your Virtual Assistant

could never... 

 

Because there’s a difference between someone who builds pages
and someone who designs transformation.

 

I don’t just make your course look good.
I architect the learning journey, designing programs that are:

• grounded in adult learning principles
• informed by learning psychology
• shaped by coaching methodology
• engineered for measurable transformation

This isn’t admin support.
This is intellectual property design.

That’s why my clients don’t just launch courses.
They build assets.
They build authority.
They build legacy.

 

We Get To

Work Together: 

  • You’re feeling stuck when it comes to transforming your knowledge into a course. You know you can achieve amazing results for your clients, but you’re uncertain about how to guide them on their own journey.

  • You’re anxious about launching a course that falls short of expectations, and the thought of dissatisfied clients, negative reviews, and refund requests keeps you up at night.

  • You’re aware that there’s so much you still don’t know, and you worry about missing that crucial ingredient that elevates a mediocre course into something extraordinary.

  • You’ve been hesitant to move forward with your ideas because you're unsure what your audience will truly value or how to price your course effectively.

  • You want to create a course you can wholeheartedly believe in, so you can enter the launch phase with confidence, ready to sell something that truly delivers results.

Ways To Work

 With Me

Ways To Work

 With Me

  1. Do It Yourself 

Create Your Course

Self-paced course that will guide and instruct you, every step of the way with creating your course or program.

This is NOT the usual "a coach created a successful course and now teaches you to do the same", this is the techniques, steps, and lens that a course creator, course architect, curriculum designer uses to build courses. A separate skill set that I have been using for the past decade.

 

You Will:

  • Analyse the needs of your client. (Learning Outcome 1)
  • Develop learning outcomes and end-to-end learning product plans. (Learning Outcome 2)
  • Develop your learning product. (Learning Outcome 3)
  • Implement engagement tools to keep your clients motivated. (Learning Outcome 4)
  • Evaluate the success of your learning product. (Learning Outcome 5)

 

 

Find Out More

  2. Do It Together

90 Minute Strategy Call

90 Minute call for me to support you any way you desire.

  •  1:1 support with your course/business strategy.
  • 1:1 coaching to align and attune to the success you are calling in. 
  • This includes strategic planning around engagement and performance measurement for your course. 
  • A succession plan included after the call will state step by step what we discussed and what is next. 
  • Follow-up email to address any arising questions that have come up after our call.
Purchase Call

CoLab

A high-touch, collaborative course design experience where you don’t just learn the process — you build your signature program alongside an expert course architect.

This is not coaching from the sidelines.
This is co-creation at the highest level.

Unlike traditional mentorship, where you’re given frameworks and left to implement alone, Co-Lab is a done-with-you design partnership. Your ideas, your expertise, your voice — professionally architected into a premium, scalable learning product.

This is the exact process I use when designing programs for universities, colleges, and high-level coaches — now applied directly to your intellectual property.

 

You Will:

Analyse your audience and offer with strategic depth
We map your ideal client, their real needs, and the transformation your program must deliver. This ensures your course is positioned to sell and to genuinely deliver outcomes.

Architect clear learning outcomes and a premium program structure
Together, we design the spine of your program — modules, sequencing, milestones, curriculum flow, and intellectual property — so your offer feels cohesive, credible, and high-value.

Co-create your signature course or program
You’re not guessing what to build. We design it together: content structure, delivery formats, learning assets, and experience design — all aligned with your brand and positioning.

Integrate engagement, embodiment, and retention strategy
Your program is designed to keep clients engaged, progressing, and completing — using tools grounded in learning psychology, adult learning principles, and real-world facilitation.

Build a scalable, measurable, professional-grade asset
You walk away with more than a course. You walk away with intellectual property that can be sold, scaled, refined, and leveraged long-term across your ecosystem.

Find Out More

 3. Done ForYou 

VIP Package

 Little to no content, desire guidance and creation...

 

I will develop your course for you:

 

1. Complete Content Creation Partnership

We’ll turn your ideas into compelling course content, building everything from the ground up to reflect your unique vision.

 

2. Professional Video Support

I’ll handle video creation and editing, ensuring your content is polished, professional, and perfectly aligned with your goals.

 

3. Custom Workbooks & Resources

Engage your clients with beautifully designed materials that enhance learning and retention.

 

4. High-Impact Landing Page Design

I’ll craft or rebrand your landing page to align seamlessly with your course and brand.

 

5. Comprehensive Course Content

Get up to 6 months' worth of strategically paced content to deliver lasting value.

 

6. Market Research & Client Insights

Together, we’ll ensure your course is perfectly tailored to your audience's needs.

 

7. Continuous Improvement Strategies

Stay ahead with strategies to keep your course fresh and effective over time.

 

8. Detailed Product Guide & User Journey Map

Receive a clear learning path for your clients, creating an impactful and seamless experience.

 

 

Book A Discovery Call

DON'T KNOW

WHERE TO START? 

 

 

"Your coaching is unique—your course should be too.

Let’s start with a call to craft the bespoke support you deserve."

Book A Discovery Call

Who We

Work With

 

At Course Queen, we work exclusively with visionary coaches, mentors, and business owners who are committed to creating transformative experiences for their clients. Whether you're a seasoned expert or just starting to build your coaching empire, we tailor our services to support your unique journey.

 

đź”…High-End Coaches
You’ve already established your expertise, and now you're ready to scale your business with sophisticated, high-quality courses that captivate and engage your audience. You value deep, meaningful connections and want your courses to reflect the luxury and professionalism of your brand.

 

đź”…Visionary Entrepreneurs
You have big ideas and a passion for helping others grow, but you need a partner who understands how to turn those ideas into a structured, results-driven course. Whether you’re expanding your offerings or launching a flagship course, we’ll help you build it to reflect your unique style and vision.

 

đź”…Holistic Practitioners and Healers
As a coach or practitioner in the wellness or health space, you know that real transformation happens when knowledge meets the body and mind. We bring a holistic approach to course design that integrates somatic practices, breathwork, and nervous system regulation, ensuring your clients experience profound, lasting change.

 

đź”…Ambitious New Coaches
You’re just beginning your journey in the coaching world, and you're eager to set yourself apart. We help you lay a solid foundation for your course, creating powerful content and marketing strategies that attract the right clients and deliver outstanding results.

 

đź”…Coaches Ready for Real Impact
You’re not interested in quick fixes or empty promises. You want a course that delivers true transformation—one that not only educates but inspires lasting change in your clients' lives. We collaborate with coaches who are driven by purpose and passionate about making a real difference.

 

Who We

Don't Work With

 

At Course Queen, we are deeply committed to working with coaches and entrepreneurs who are serious about creating transformative, high-quality courses. Our services are designed for those who are ready to invest in their vision and embrace the full potential of their expertise.

 

❌Coaches Seeking Quick Fixes
If you're looking for a shortcut to success or a “one-size-fits-all” solution, we’re probably not the right fit for you. We believe in crafting bespoke, thoughtful courses that require time, effort, and strategy to truly make an impact.

 

❌Individuals Not Ready to Invest in Quality
Course creation is an investment in your business and your clients. If you're not ready to make the necessary investment—whether that’s time, energy, or resources—to create something that stands out, we may not be the right partner for your journey.

 

❌Coaches with No Clear Vision
If you’re still unsure of your coaching direction or target audience, we recommend doing some more foundational work before diving into course creation. You can book a strategy call to be coached in this part of your journey. We’re here to guide you, but a clear vision is essential for success in creating meaningful learning experiences.

 

❌People Not Willing to Collaborate
Course creation is a collaborative process. If you’re not open to working closely with us to co-create and refine your course materials, we might not be the right fit. We believe in partnership and want to ensure your course aligns with your brand and values.

 

❌Those Looking for Free or Low-Cost Solutions
We are a luxury brand, and our services reflect the quality and value we deliver. If you’re seeking free or budget-priced solutions, our offerings may not align with your needs.

 

DON'T SETTLE FOR GOOD ENOUGH

 

Your courses should be as extraordinary as the impact you’re meant to make.

 

Let’s create something that leaves a lasting legacy.

 

Book A Discovery Call